Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage

Corporate reputation is an intangible asset that is related to marketing and financial performance. The social, economic, and global environment of the 1990'shas resulted in environmental performance becoming an increasingly important component of a company'sreputation. This paper explores the relationship between reputation, environmental performance, and financial performance, and looks at the contingencies that impact environmental policy making.     

Intra‐Dealer Integration

This paper examines the quotation behaviour of dealers who made markets in the same stocks on both NASDAQ and either EASDAQ or the LSE. Whereas previous studies examine international integration at the market level, we examine integration at the dealer level. In other words, do dealers within the same market‐making firm use information from their arm on the opposite side of the Atlantic in forming their own quotes? We find that while there is some evidence of integration at the market level, integration is hard to detect at the dealer level. The results are largely unaffected by differences in fungibility between our two samples.     

The exploratory war‐distorted destination life cycle

The theoretical impact of a large conventional modern war upon a tourist destination is considered within the context of destination life‐cycle dynamics. When the resultant war‐distorted curve is compared against Butler's S‐curve, a demand deficit is apparent in the early phases of the model. After about 30 years, the conversion of battle sites into attractions, and the return of veterans as visitors, results in a demand surplus. This ‘war dividend’ then continues for an indefinite period into the future. The proposed model is accompanied by a series of relevant corollaries that take into account magnitude, as well as spatial and temporal variations in the possible war scenarios. Copyright © 2000 John Wiley & Sons, Ltd.